Sharbari Dey Manager Diversity & Inclusion Last quarter, Dynata adopted a 13-step strategy to make Diversity & Inclusion a priority for our business. Investing in this journey towards an increasingly diverse and inclusive future reflects our commitment to Diversity & Inclusion (D&I) as both a strategy to drive growth and an opportunity to foster the right culture for our organization. One of the first steps in this strategy was to establish a dedicated…
Year: 2020
New Bain & Company research highlights eight themes for brands to consider as they define strategies for a world changed by COVID-19
During desperate times, you’ve got to make do with what – or whom – you have
We’ve announced a unique and exciting partnership and agreement with Hall & Partners to accelerate insights to market for greater agility in research and decision-making. Our data capabilities and advanced technology will power The Hub, Hall & Partners’ data visualization and storytelling platform, reimagining the conventional data and insight business blueprint. This new model is…
Tiama Hanson-Drury EVP Global Product On May 25, 2020, George Floyd, a 46-year-old black American man, was killed in Minneapolis, Minnesota, during an arrest for allegedly using a counterfeit bill. This death was one of the many that make up a consistent pattern of disproportionate police violence and use of force against Black people. Since…
By: Jackie Lorch VP, Global Knowledge Management Around the world, businesses are cautiously reopening their doors to consumers. Our report, Global Consumer Trends COVID-19 Edition: The Reopening, looks at some of the hardest-hit sectors across 11 countries – including airlines, hotels, restaurants, public transportation, gyms and car-buying – through the eyes of more than 11,000…
By: Jackie Lorch VP of Global Knowledge Management It’s been approximately six weeks since some countries – such as Germany – and US states – such as Florida and Georgia – began cautiously reopening non-essential services and sectors. For some, this means opening certain retail stores and restaurants with appropriate safety measures in place; for…
By: Jackie Lorch Vice President of Global Knowledge Management Social, economic and health restrictions and lockdowns have changed so many facets of our daily lives, from how we consume entertainment to where we work and shop. Our Global Consumer Trends COVID-19 Edition: The New Normal explored many of these changes, including the advance of telemedicine…
COVID-19 and Elections Wave 2 — Findings from the TargetSmart + Dynata National Voter Insights Study
Though concern about the coronavirus seems to both be abating slightly and becoming more polarized by partisanship in recent weeks, American voters are souring on President Trump’s handling of the crisis and coalescing around the idea that we will not be getting back to normal life any time soon. At the same time, despite Trump’s…
By: Steven Millman SVP Research and Operations – Dynata Advertising Solutions The COVID-19 pandemic has brands questioning what messages are most effective, and which ones might do more harm than good. How can brands stay authentic and stand out in a competitive landscape where everyone is trying to maintain their relevance? And most importantly, how…