But for marketers, large first-party data firms offer DIY online research platforms, which enable you to run quick-turn insights to speed up decision making. You can leverage independent measurement tools that have access to rich, accurate first-party consumer data to identify ad exposure, both online and offline, at the individual level.
Month: June 2021
By: Bob Fawson, EVP, Business Strategy, Dynata & Steve Piotrowski, Director, Panel Data Management for Dynata While definitions of quality in market research can be complex, there’s one aspect of poor quality that is immutable: Anyone who lies on a survey – or in any interaction as a panel member – to…
By: Bob Fawson, EVP Business Operations, Dynata Today’s highly competitive marketplace demands market research agencies to deliver meaningful insights to their clients at the speed of their business. But speed is not enough; it’s imperative to provide not only fast but accurate insights backed by high-quality data. This means foundational data quality principles – survey…