By: Nancy Brigham, Ph.D. – VP & Head of Research Science, Dynata The Rise of the Empowered Consumer and the Increasing Need for Brand Tracking The number of brands, products, and services available to consumers today is staggering. This explosion has been helped along by forces such as increased competitive action (e.g., brand proliferation and…
Month: August 2021
Over the last two years, the market research industry has undergone significant change. As leaders reevaluate roles and responsibilities, there is a tremendous opportunity for women to reposition themselves for career growth. Hear from several female leaders at Dynata for insight into the current state of the Insights industry, the skills needed to meet today’s…