Published: 7/25/2024 Scott Edmondson Account Director, Dynata Passive linear TV measurement is revolutionizing the way brands assess and optimize their advertising effectiveness, leading to improved brand lift results. By capturing actual TV ad exposure data without relying on self-reported viewing habits, this approach provides a more accurate foundation for measuring brand lift and driving better…
Month: July 2024
Our Speed-Guaranteed Programming Service for Private Equity and Investment Consulting Firms In the fast-paced world of dealmaking, having reliable, current data that competitors lack is a massive edge. Whether you’re assessing risks, scenario planning, or validating your intuition, the speed at which you obtain and analyze relevant data can be the difference between capitalizing…
In today’s competitive market, understanding the “why” behind consumer behavior and attitudes is essential. To meet this need, Dynata has launched Quali-Quant AI, a groundbreaking generative AI research tool. Designed to extract deeper, richer data from your most valuable and hyper-targeted audiences, Quali-Quant AI sets a new standard in research by replicating natural human conversations…
Published: 7/9/2024 Don Simons EVP, North American Sales, Dynata What is ‘Synthetic Sampling’? Synthetic sampling is a technique utilized in market research to generate data through the simulation of responses or scenarios by computer algorithms, particularly leveraging Large Language Models (LLMs). This method involves creating artificial data that mimics real-world responses or behaviors, offering insights…
Published: 7/02/2024 Jennifer Blake Account Director, Sales, Dynata Market research is crucial for any business, but navigating the process can feel overwhelming. Dynata is here to help! We offer a streamlined approach to market research, ensuring you get the data you need to make informed decisions. Getting Started is Easy There’s no pressure to jump…