Month: August 2024

Published: 8/27/2024 Ryan Shollar Senior Account Director, Sales, Dynata My son turned 1 year old this past weekend.  My wife and I hosted a birthday party for him at our home filled with family and friends, celebrating his first full year around the sun. But let’s be honest, it was also a little bit of…

Published: 8/27/2024 Stuart Manning Director, Sales, Dynata Growing up, I remember playing the game telephone. Now for those of you who may not be familiar with the game here are the basics.  Ten or so people would stand next to each other in a straight line.  The game would begin at one end where the…

Published: 8/27/2024 Ira Citron Business Development Director, Dynata For the past decade plus, the advertising industry has experienced a “big data” renaissance that has changed the landscape for audience measurement. As these big data sets reshape the industry, one space where the scale of big data has an obvious and advancing impact, though still lags…

Published: 8/27/2024 Scott Wallace Vice President, Customer Experience, Dynata With the proliferation of vendors in the research space the past several years, it can be overwhelming to evaluate different options and tools that make the most sense for your or your client’s research processes. However, in my experience in this industry, the foundation of every…

Published: 8/21/2024 Tiffany Arcaro Healthcare Account Director, Sales, Dynata Market research plays a pivotal role in advancing women’s health, providing insights that help shape effective healthcare policies, improve patient care, and address specific needs. Understanding the intricacies of women’s health is crucial for creating solutions that are not only relevant but also accessible. Key areas…

Published: 8/21/2024 Jeffrey Reesing SVP – Corporate Sales & Customer Experience, Dynata It’s the little things that count. We have all heard this phrase many times in multiple different contexts. But coming from outside the Market Research industry, I didn’t know how much sometimes the little things count more than anything. We work with many…

Published: 8/21/2024 Frank Markowitz Senior Account Director, Dynata Researchers tend to sound defeated when I ask what the geography is that needs to be targeted or stratified by and the answer is a city. Even when the geography is larger, for example, New York City (whether it be the city proper, five boroughs or the…

Published: 8/15/2024 Eric Sandberg Managing Director, Global Ad Solutions, Dynata Google reverses course on deprecating third-party cookies. A reflection on what we learned over the last four and a half years. First announced in January 2020, and after repeated delays, Google recently shared in a blog post that it won’t be “deprecating third-party cookies”. Instead,…

Published: 8/15/2024 Tom Kertesz Account Director, Corporate, Dynata When was the last time you were asked a question and thought the best answer was research from a few years ago and didn’t use it because the data might be stale. Old data is just that, old, yet there are times when enriching insights with a…