Published: 11/21/2024 Ryan Jackson Director, Account Management, Dynata As a child, I was captivated by space exploration, and one of my favorite films was Apollo 13. I vividly remember sitting in a chilly theater on my 9th birthday during a hot summer day, feeling a mix of fear and fascination as I witnessed the real-life…
Month: November 2024
Published: 11/14/2024 Diana Wohldmann VP, Key Accounts, Dynata Growing up in a home with parents that enforced old fashioned rules to abide by and navigating a career in sales, I still point to Emily Post’s book on Etiquette first published in 1922 to navigate proper manners and etiquette in social, professional and family interactions. This…
Published: 11/12/2024 Sarah Howerton Senior Account Director, Dynata Our team does a lot of global survey work – both to consumer and B2B audiences. We highly recommend fielding to countries in their main languages, for a variety of reasons. _____ We do not have the ability to isolate English speakers in non English-as-main-language countries like…
Published: 11/12/2024 Jeff Grund Senior Account Director, Dynata In the fast-paced world of business, making informed decisions is crucial for success. One of the cornerstones of effective decision-making is quality data, especially in market research. High-quality data provides insights into consumer behavior, market trends, and competitive landscapes. Here’s why quality data is essential and how…
Published: 11/08/2024 Kaitlyn Hamilton Associate Account Director, Dynata Picture this: a backyard barbecue where everyone brings their own unique dish, all contributing to a feast that no one could have made alone. Now, let’s sprinkle in a little market research magic, and you’ve got a clever approach to matching target lists. Historically, the process of…
Published: 11/07/2024 Ian Brocklehurst EVP, Product and Marketing, Dynata Article posted in the Greenbook Grit report Largely driven by advancements in artificial intelligence (AI) and machine learning (ML), market research is undergoing a profound transformation. Over the past year, the integration of AI and ML has created demonstrable efficiency gains across the industry, underscoring the…
Published: 11/07/2024 Adi Dzebic Account Director, Dynata In the dynamic world of B2B data collection, the landscape is continuously shifting, presenting both challenges and opportunities in delivering representative audiences. As time-constrained participants increasingly demand enhanced survey experiences and greater incentives, the focus on quality remains paramount. A one-size-fits-all approach is no longer viable; the diversity…
Published: 11/04/2024 Elizabeth Barber Account Director, Dynata In an era characterized by uncertainty, instability and competition, actionable insights are critical for brands striving to stay relevant and profitable. Management consultants and private equity clients are increasingly relying on primary research as a powerful tool to turn raw data into impactful business plans for end-clients and…
Published: 11/04/2024 Chris Dorlini Team Lead, Account Management, Dynata As has been stated in past blog posts, incidence rate is an important metric when assessing the future success of any research study. But what’s behind the number your client gave you to run your feasibility analysis? In many cases, that number is an average that…