Published: 02/28/2025 Courtney Griffin SVP, Sales – MRA West, Dynata Since I’ve joined Dynata nearly a year ago, I have consistently heard a few things from my clients; there is a consistent ask of “partnership,” “proactiveness,” “helping see around corners,” “consultative nature,” but when we dive into the day to day work and operations, these…
Month: February 2025
Published: 02/11/2025 Buket Sarer Director, Sales, Dynata Private equity (PE) firms operate in a high-stakes environment where the margin for error is slim, and the competition is fierce. Every decision—whether it’s evaluating a potential acquisition, assessing market trends, or conducting due diligence—relies heavily on the quality of data available. Inaccurate or unreliable data can lead…
Published: 2/011/2025 Jennifer Blake Account Director, Dynata Qualitative research is the bedrock of understanding consumer behavior. It’s where we uncover the “why” behind the “what.” But traditional qualitative methods like focus groups and in-depth interviews (IDIs) can be time-consuming, expensive, and difficult to scale. Scheduling, recruitment, moderation… it all adds up. And while quantitative data…
Published: 2/011/2025 Quyen Kossick Account Director, Dynata It’s the first week of February and one thing is clear – brands have a laser focus on data this year. And not just any kind of data – they are very keenly interested in knowing everything they can about their consumers, and particularly knowing what they don’t…
Published: 2/06/2025 Samantha Spash Director, Sales, Dynata In today’s fast-paced, data-driven world, understanding your audience isn’t just an advantage—it’s a necessity. Brands that thrive know how to listen, learn, and act on the preferences, behaviors, and needs of their target markets. Dynata, a global leader in first-party data and insights, makes this process seamless, empowering…
Published: 2/06/2025 Sandy Streim Senior Business Development Director, Dynata Audience targeting has become the cornerstone of effective marketing campaigns across digital and connected platforms, plus linear TV and DOOH. To accomplish this, marketers have long relied on behavioral data to identify and engage audiences. However, there is another oft overlooked data option for targeting—attitudinal data. …
Published: 2/04/2025 Adrian Richardson Business Development Manager, Dynata In today’s data-driven world, the volume of information generated daily is staggering. From social media interactions to financial transactions, from medical records to environmental sensors, vast amounts of data are being created and stored. Among this ocean of data, one particular type stands out for its complexity…
Data-driven marketing isn’t a new concept, but there are many untapped ways data, and specifically survey data, can be used to improve how audiences are built.