Published: 2/06/2025 Samantha Spash Director, Sales, Dynata In today’s fast-paced, data-driven world, understanding your audience isn’t just an advantage—it’s a necessity. Brands that thrive know how to listen, learn, and act on the preferences, behaviors, and needs of their target markets. Dynata, a global leader in first-party data and insights, makes this process seamless, empowering…
Year: 2025
Published: 2/06/2025 Sandy Streim Senior Business Development Director, Dynata Audience targeting has become the cornerstone of effective marketing campaigns across digital and connected platforms, plus linear TV and DOOH. To accomplish this, marketers have long relied on behavioral data to identify and engage audiences. However, there is another oft overlooked data option for targeting—attitudinal data. …
Published: 2/04/2025 Adrian Richardson Business Development Manager, Dynata In today’s data-driven world, the volume of information generated daily is staggering. From social media interactions to financial transactions, from medical records to environmental sensors, vast amounts of data are being created and stored. Among this ocean of data, one particular type stands out for its complexity…
Data-driven marketing isn’t a new concept, but there are many untapped ways data, and specifically survey data, can be used to improve how audiences are built.
Published: 1/30/2025 Keith Phillips Senior Director, Research & Data Sciences, Dynata For several years, Dynata has been partnering with the MRS (Market Research Society) and other leading industry players* to investigate mobile usage in online research. Our research findings come from two distinct data sets. We analyze the devices used to take surveys by combining…
Published: 1/29/2025 Kaitlyn Piazza Associate Account Director, Dynata Telemedicine and technology integration have become increasingly important components of healthcare delivery, especially as digital tools and remote care options evolve. Healthcare associations, such as the AMA (American Medical Association) have been closely involved in advocating for policies that support the effective use of telemedicine while ensuring…
Published: 1/28/2025 Joshua Monroe SVP, MRA East, Dynata I don’t want to date myself, but let’s just say I have been in research services field for a LONG time. To put in perspective, when I started in MR, I was managing field sites where I would have my daily counts FAXED to me each morning…
Published: 1/07/2025 Scott Roff Senior Vice President, Sales, Dynata In today’s fast-paced market research landscape, efficiency and ease of access are key to delivering successful projects. At Dynata, we understand the importance of seamless workflows, instant insights, and transparent project management. That’s why we developed the Dynata Customer Portal – a user-friendly, centralized platform designed…
Published: 1/07/2025 Steven Millman Global Head of Research & Data Science, Dynata As the market research landscape continues to evolve and change, one thing is clear: fully permissioned first-party data will take center stage in 2025. Two seismic shifts in the industry which have been fundamentally altering how businesses engage with and understand their consumers…