Data accuracy and consistency is the key when it comes to tracking brand perception and awareness over time. That’s why you need the highest quality and largest volume of first-party data to fuel the most reliable brand trackers and get actionable insights on:
Guide optimal business decisions with confidence with the industry’s most accurate brand trackers.
we monitor your survey field and completion source
access your data in real-time via our platform and react to sentiment changes
need to make a change? We're here to help ensure you do so with full confidence
In today's competitive market, your brand is more than just a name—it's a powerful asset that can drive growth, build customer loyalty, and distinguish your business from the competition. But how do you ensure your brand is making the right impact? The answer lies in brand tracking. By continuously monitoring your brand's health and consumer perceptions, you can make informed decisions, refine campaign strategies, and ultimately strengthen your market position. Explore how Dynata’s Strategic Brand Tracking Solutions can help you stay ahead and transform your brand into a market leader.
With Dynata’s Tracker Transition Program, you can better anticipate and manage changes in data trends caused by switching to a new sample source. Dynata uses sample blends and/or mathematical calibrations to align past and future data to assure the long-term usability and sustainability of your tracker. This alignment of historical and Dynata data ensures your tracker data story carries on — without disruption..
Delivers an automatically generated report of statistically changes between study waves – at the same time as crosstab delivery – allowing you to identify key insights instantly
Illuminate which brand messaging has the highest probability of increasing your KPIs – and by how much – allowing you to gain more insights from the data you’re already collecting
Uses time-series analysis to understand brand equity trends over time – and deviations from those trends – as well as gauging your future performance against expectations.
Predicts brand–usage share . – among other funnel metrics – based on an empirically derived attribute set, illustrating how brands preform relative to one another and to expectations
