At Dynata, we’ve developed a sophisticated, multi-pronged data quality system that continues to evolve. By combining our people, process, and products with the latest AI and machine learning technology, our systems continuously get better over time, staying a step ahead and delivering high-quality data.
Dynata boasts a 96% sample data acceptance rate. Dynata’s data rejection rates are 4%, while 15 – 20% of competitors’ data is rejected (3-5x Dynata’s rejection rate).
Dynata clients report an 85% reduction in time spent manually checking data.
Dynata clients that have used QualityScoreTM have seen a 40% reduction in manual, post-survey data reconciliations ensuring efficient field/no return to field. We get it right the first time.
Data quality starts with respondent recruitment and authentication. We monitor and engage panelists at every step of the research journey, from sign-up to sampling through to the survey and reward redemption and have built a panel of 68+ million that spans 88 markets.
We’ve developed highly sophisticated ML-based fraud detection & scoring systems with tight integrations at each panelist touch point which span deduplication, bot prevention, recruitment quality management and AI-driven open-end evaluation. While many competitors tout quality systems – however they lack the holistic, end-to-end integration needed to be truly effective. Our systems deliver the highest data acceptance rates in the industry.
“We trust Dynata with our most difficult projects because they have the people we need to reach, and their feasibility estimates are always accurate. We are never waiting for additional data.”
Dynata has been recognized for outstanding quality by global institutions
