Winning on and off the court
The Challenge USTA New England, one of 17 regional branches of the U.S. Tennis Association, partnered with Dynata and Kinetica…
Read MoreWinning the Buy Now,Pay Later Battle
The Challenge A large payment provider, working with WPP, aimed to increase usage among consumers already engaged in competitors’ BNPL…
Read MoreMeasuring TV Ad Effectiveness for Political Advertising
The Challenge Political advertisers must understand quickly and precisely how their ads resonate with voters in crowded, hyperlocal media markets….
Read MoreMeasuring the Impact of Virgin Media’s Microsite on Brand Perception
The Challenge Virgin Media, one of the world’s largest TV and broadband providers, wanted to measure how engagement with its…
Read More“GET IT” Campaign – Reimagining the Illinois Lottery for a New Generation
Since its inception in 1974, the Illinois Lottery has been a cornerstone of Illinois culture. However, the brand faced a…
Read MorePrecise B2B targeting enables Visa to empower SMBs in their digital transformation
In 2020, Visa, world leader in digital payments, announced a three-year goal to digitally enable 50 million small and medium-sized businesses…
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