Published: 11/08/2024
Kaitlyn Hamilton
Associate Account Director, Dynata
Picture this: a backyard barbecue where everyone brings their own unique dish, all contributing to a feast that no one could have made alone. Now, let’s sprinkle in a little market research magic, and you’ve got a clever approach to matching target lists.
Historically, the process of target list matching was like an awkward potluck where one host (the panel) tried to whip up the perfect dish by themselves before sending out invitations to anyone who might want to contribute. Once they’d exhausted their initial offerings (and probably burnt a few burgers along the way), they’d call in a backup chef (another panel) to see if they could salvage the meal. Rinse and repeat. The results? A bit of chaos, a lot of waiting, and plenty of disappointed diners (or, in our case, missed sample opportunities).
But what if I told you there’s a more effective way to grill up that tasty target list? Enter Dynata’s recipe for the perfect BBQ, where we throw all the potential chefs (partners) into the planning process from the start. Imagine a BBQ where every chef gets the recipe at the same time. This means everyone can dive right in, matching their own unique ingredients to create the ultimate dish. We’re not just waiting for the first batch to get gobbled up before calling in reinforcements; we’re firing up the grill with all hands-on deck from day one.
This method allows us to send out all matched sample to the entire list from the get-go, much like serving a BBQ buffet where all of the dishes are displayed for everyone to pick and choose their favorites without waiting for other options to cook. This way, we recruit more effectively and efficiently.
So, next time you think about target lists, remember: the key to a successful gathering—whether it’s a BBQ or market research project— is to ensure that everyone’s in on the action from the start. By letting all partners match upfront, we maximize our chances for successful recruitment and ensure that we can make any project a hit. Now, who’s hungry?