RepTrak expanded their corporate reputation monitoring by gathering insights from 1.5 million annual survey respondents

In today’s fast-paced information age, RepTrak’s global clients need to hone in on the stakeholders that matter most to them. To achieve this, RepTrak requires a large, geographically diverse respondent sample, with equal representation across regions. RepTrak came to Dynata to expand from measuring 2 stakeholder groups to 19 different groups. Of key importance was expanding the diversity and depth of stakeholder sampling, all while maintaining the data integrity and consistency their clients have come to rely on.

Read the Case Study