Precise B2B targeting enables Visa
to empower SMBs in their digital transformation

In 2020, Visa, world leader in digital payments, announced a three-year goal to digitally enable 50 million small and medium-sized businesses (SMBs) worldwide. 

Visa commissioned Dynata to provide them with deep insights into the key trends shaping the payments ecosystem of SMBs across Europe, where the latter are critical contributors to the GDP. 

Leveraging its robust, high-quality panel and unique approach to B2B recruitment, Dynata set up Visa’s SMB European annual merchant survey. 

We have since been able to target 20,000+ SMB decision makers across 14 European countries, providing Visa with actionable takeaways and a nuanced knowledge on a range of topics impacting small businesses in each market. 

Read the Case Study