Published: 11/07/2024 Ian Brocklehurst EVP, Product and Marketing, Dynata Article posted in the Greenbook Grit report Largely driven by advancements in artificial intelligence (AI) and machine learning (ML), market research is undergoing a profound transformation. Over the past year, the integration of AI and ML has created demonstrable efficiency gains across the industry, underscoring the…
Category: Dynata Blog
Published: 11/07/2024 Adi Dzebic Account Director, Dynata In the dynamic world of B2B data collection, the landscape is continuously shifting, presenting both challenges and opportunities in delivering representative audiences. As time-constrained participants increasingly demand enhanced survey experiences and greater incentives, the focus on quality remains paramount. A one-size-fits-all approach is no longer viable; the diversity…
Published: 11/04/2024 Elizabeth Barber Account Director, Dynata In an era characterized by uncertainty, instability and competition, actionable insights are critical for brands striving to stay relevant and profitable. Management consultants and private equity clients are increasingly relying on primary research as a powerful tool to turn raw data into impactful business plans for end-clients and…
Published: 11/04/2024 Chris Dorlini Team Lead, Account Management, Dynata As has been stated in past blog posts, incidence rate is an important metric when assessing the future success of any research study. But what’s behind the number your client gave you to run your feasibility analysis? In many cases, that number is an average that…
Published: 10/31/2024 Steven Millman Global Head of Research & Data Science, Dynata It’s well understood that the quality and reliability of survey data are critical for effective decision-making. But how do you define the elements of survey data quality so that you can evaluate it? At Dynata we talk about the four pillars of data…
Published: 10/21/2024 Sarena Johnson Senior Director, Sales In the ever-evolving landscape of the market research industry, customer service has always stood as a cornerstone of success. As professionals in the industry, we have come to understand that often beyond the data and insights, some of our real value lies in how well we serve our…
Published: 10/21/2024 Quyen Kossick Account Director, Dynata In an increasingly globalized world, diversity in market research is becoming more critical than ever. As businesses strive to connect with a broad range of consumers, understanding the diverse perspectives, preferences, and behaviors of these groups is absolutely essential. The Importance of Diversity in Market Research Diversity in…
Published: 10/21/2024 Michael Caputo Director, Account Management In a world overflowing with options, why do we often find ourselves drawn to products and services from people we like? When we feel a personal connection with someone, we’re more inclined to make a purchase, not just because of the product itself but because of the relationship…
Published: 10/23/2024 Genna Hunt Vice President, Key Accounts In today’s data-driven world, the importance of collecting accurate and relevant information is paramount. Whether you’re conducting market research, gathering feedback on a workstream, or assessing employee satisfaction, a well-designed questionnaire is the cornerstone of effective data collection. But why exactly is it so vital? Let’s explore…
Published: 10/17/2024 Tom Tindle Vice President, Brand Research Transitioning a tracking study from one sample provider to another is a common source of anxiety, but when properly managed, it can be done seamlessly and result in a better study. The primary goal of a tracker transition is to keep legacy data trends stable. While this…