Data-driven marketing isn’t a new concept, but there are many untapped ways data, and specifically survey data, can be used to improve how audiences are built.
Category: Dynata Thought leadership
How consumer behaviors are shifting and why businesses must take note.
Planning for a cookieless tomorrow means starting today to position your organization for success before the change occurs. Below are five steps marketers can take to prepare for this inevitability. But first, it’s important to discuss exactly what we mean by cookies.
Zeroth-party data of late has started to be misused in the marketplace as a catchphrase without a clear understanding of the terms original meaning and purpose.