Dynata is uniquely equipped to deliver the high-quality data you need to power informed decision-making
With the industry’s largest first-party panel of more than 70 million people, Dynata combines unmatched respondent access, an unrivalled approach to delivering the highest quality data available in our industry, and end-to-end solutions to support your projects at every stage. Trusted by over 80% of the Fortune 500, including top companies like Google, Meta, McKinsey, P&G, Starbucks, and WSJ, Dynata is the most reliable partner for first-party data, media measurement, and activation solutions.
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Unrivalled Respondent Access and Scale
We recruit and deeply profile our global first-party panel to connect you with the exact respondents you need—across industries, demographics, and geographies. In fact, the 2024 GRIT report named Dynata the most innovative field services supplier in the industry.
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Rich, Valuable Data
Enhance your data set by enriching it with third-party data from trusted partners like Experian, Axiom and more. We’ve done the work for you and have integrated with the NBCU data spine – in short, we’ve done the work for you. Rely less on You can also integrate your own CRM data securely with panelist records for richer, deeper information.
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Quality Data, Always
Dynata boasts a 96% sample data acceptance rate – Client rejection rates for other providers are 2 – 5x our rejection rate of 4%. Our sophisticated, multi-layered data quality system integrates the latest AI and machine learning technologies to ensure the highest quality and most reliable data. Our process is continuously evolving, keeping us a step ahead to deliver exceptional data at scale.
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Specialized Solutions
Dynata offers a broad spectrum of survey solutions, including specialized approaches for creative testing, brand tracking, brand lift measurement, and quali-quant surveys and flexible, scalable services, from questionnaire design and response coding to data weighting and consultation. With our platform-based approach, you can access the right tools and services on-demand, whenever and however you need them.
