Quali-Quant AI
Combine the power of qualitative and quantitative data at the scale of online survey research for greater depth, breadth and speed without compromising quality. Using Dynata’s innovative GenAI-powered open-end survey questions your respondents will.
respondent engagement with interviews +5% longer
increase in word count vs. traditional open-end questions reflecting more considered responses
more likely to explain behavior leading to more actionable recommendations
Powered by Dynata’s holistic and comprehensive quality program including QualityScore – our award-winning AI-driven in-survey quality solution.
Integrates seamlessly with Dynata’s quality audience data and expert research operations. Fully integrated with Decipher and Cmix with more survey platform integrations on the way.
Real-time access to open-end question and answer data files. Human-validated auto-translations available in <24 hours. Theme and frequency auto-coded tables available in <48 hours.
A fraction of the cost of collecting respondent feedback via video and audio methods. Priced per AI probe. Volume discounts available Auto-translations and thematic coding priced separately.
Available in all markets, including: The Americas, Europe, Middle East, Africa, and Asia Pacific.
Dynata’s Quali-Quant AI product is powered by the integration of Nexxt Intelligence’s inca (‘inquisitive natural conversation agent’) SmartProbe API into Dynata’s audience data and research operations product and services suite.
Learn more about Dynata’s data quality approach and more about how Quali-Quant AI works by connecting with us.