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A Guide to Leveraging Data and Insights at the Speed of Your Business
In a marketplace increasingly defined by stringent and tightening regulations, volatile and fast-moving markets, and the longer-term financial effects of…
What a Cookieless Future Means for Your Digital Advertising Strategy and Steps to Future-Proof It
The digital advertising landscape is on the brink of an important shift. Google's move to phase out third-party cookies by…
Complex, multimodal study creates deep social commerce experiences
With social commerce sales growing globally, Havas Media Network partnered with Snapchat to explore how brands can break through the…
The Double-Edged Sword of Generative AI: Mitigating the Risks of Respondent Fraud
Tammy Rosner Director, Data Quality The explosion of mainstream access to generative AI tools has led to a lot of…
CES 2024: Four AI Trends on CMOs’ Minds
Steven Millman Global Head of Research and Data Science, Dynata If there’s one thing about the 2024 Consumer Electronics Show…
2024: 5 Predictions for a Generative Leap in Market Research
Steven Millman Global Head of Research and Data Science, Dynata Buckle up, market researchers. If you thought the explosion of…
Informing IPC’s postal delivery strategy for e-commerce
International Post Corporation (IPC), the leading service provider of the global postal industry, wanted to better understand the impact of…