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A Guide to Leveraging Data and Insights at the Speed of Your Business
In a marketplace increasingly defined by stringent and tightening regulations, volatile and fast-moving markets, and the longer-term financial effects of…
More Than Half of Black Employees Say the Pandemic Caused Them to Re-Evaluate What Matters Most Financially
In September 2020, Lincoln Financial Group announced to amplify the companys ongoing commitment to diversity and inclusion and drive meaningful,…
Consumers Resent Poor Targeting by Brands
For instance, 41% of Millennials feel brands should be able to immediately adapt offers and interactions at the moment of…
70% of People Receive Irrelevant Ads From Brands
70% of people who experience a lack of relevancy with ads are often spammed and receive inaccurate information in brand…
Five Things Marketers Can Do Today To Prepare For A Cookie-Free Tomorrow
Planning for a cookieless tomorrow means starting today to position your organization for success before the change occurs. Below are…
Revisiting COVID-19 vaccine hesitancy around the world using data from 23 countries in 2021
The COVID-19 pandemic continues to impact daily life, including health system operations, despite the availability of vaccines that are effective…
The ‘Court of Public Opinion:’ Public Perceptions of Business Involvement in Human Rights Violations
Studies suggest that the general public blames buyers for the behavior of their suppliers (Hartmann & Moeller, 2014), that reputations…