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A Guide to Leveraging Data and Insights at the Speed of Your Business
In a marketplace increasingly defined by stringent and tightening regulations, volatile and fast-moving markets, and the longer-term financial effects of…
Advertising Effectiveness:
The Value of Creative Testing
Estimates say that the average person sees between 6,000 to 10,000 ads every day, an almost twofold increase from ten…
Health behaviour change among UK adults during the pandemic: findings from the COVID-19 cancer attitudes and behaviours study
Multivariable logistic regressions were used to assess individual health behaviour change attempts over time, adjusted for age, sex, ethnicity, employment…
Women playing in team sport is the key to achieving their goals as entrepreneurs
Alanna Atkinson, who founded A Few Scoops after the pandemic and has a young daughter Adeline (pictured), feels playing a…
More Than Half of Black Employees Say the Pandemic Caused Them to Re-Evaluate What Matters Most Financially
In September 2020, Lincoln Financial Group announced to amplify the companys ongoing commitment to diversity and inclusion and drive meaningful,…
Consumers Resent Poor Targeting by Brands
For instance, 41% of Millennials feel brands should be able to immediately adapt offers and interactions at the moment of…
70% of People Receive Irrelevant Ads From Brands
70% of people who experience a lack of relevancy with ads are often spammed and receive inaccurate information in brand…