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A Guide to Leveraging Data and Insights at the Speed of Your Business
In a marketplace increasingly defined by stringent and tightening regulations, volatile and fast-moving markets, and the longer-term financial effects of…
What’s the One Thing Gen Z, Millennials, Gen X and Boomers Have All Relied On in the Pandemic? Texting.
Study shows pandemic shifted consumer behavior, forcing brands to adapt new marketing strategies to meet customers where they are
Nearly 1 in 3 Parents Have Never Talked to Their Child About the FAFSA
An annual survey from Discover Student Loans found 29% of parents have never talked to their child about the Free…
Cloud Migration Plans Surge Despite Security Concerns
The need to remain competitive and cater to increased user demands has prompted a 15% jump to 37% of companies…
Diversity, Equity and Inclusion programmes highly valued by employees, but two British employees out of five regularly experience microaggressions
Just ahead of Global Diversity Awareness Month (October 2021), Dynata (@DynataGlobal), the world’s largest first party data and insights platform,…
80% of Consumers More Likely to Shop with Brands that Show they Understand Them
Consumers seek consistent communication and offers both in-store and online this year
Celtra’s 2021 Holiday Marketing Survey Reveals Shopper Desire for Omnichannel Ad Personalization
Marketing survey of consumer holiday purchasing preferences reveals acceleration of cross-channel selling and need for automation to personalize ad creative