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A Guide to Leveraging Data and Insights at the Speed of Your Business
In a marketplace increasingly defined by stringent and tightening regulations, volatile and fast-moving markets, and the longer-term financial effects of…
Four steps for more inclusive media planning and buying
Last year, for example, Google Search’s #TheMostSearched campaign celebrated Black History Month. Given that the creative was relevant for Black…
Australians push for stronger protections and repair rights
A nationally representative survey has found that a clear majority of Australians want greater certainty about the longevity of common…
64% of Americans’ Travel Plans Got Canceled in 2020; 47% Miss the Food Abroad Most
A recent Fridays survey found that 64 percent of Americans' travel plans got canceled in 2020 and 47 percent agree…
Smartly.io Survey Finds 87% of Consumers Will Continue Online Shopping Behaviors, Spurred by Upticks in Pandemic
U.S. consumers are ready to spend, making purchases in new categories and from brands that respect their data and will…
Why agile, real-time brand tracking is more critical than ever
By: Nancy Brigham, Ph.D. - VP & Head of Research Science, Dynata The Rise of the Empowered Consumer and the…
The Future of Women in Market Research
Over the last two years, the market research industry has undergone significant change. As leaders reevaluate roles and responsibilities, there…