Published: 11/04/2024
Elizabeth Barber
Account Director, Dynata
In an era characterized by uncertainty, instability and competition, actionable insights are critical for brands striving to stay relevant and profitable. Management consultants and private equity clients are increasingly relying on primary research as a powerful tool to turn raw data into impactful business plans for end-clients and portfolio companies alike. As a strategic partner, Dynata plays a critical role in this value creation process. There is no denying that the quality and methodology of a research engagement has tremendous downstream impact. Our clients carry insights through to their end-clients & portfolio companies with recommendations that get set in motion through large corporate initiatives; whether on the marketing, product, and/or innovation front, these strategies finally make their way to the consumer in the form of products & services. Like the six degrees of separation principle, every party in this ecosystem is not far removed from one another. Understanding that this research has the power to unlock answers and generate change, Dynata strives for excellence at every stage of the research process to enhance the value created by our clients. This involves aligning with client goals, understanding research objectives, scoping feasibility, offering custom recommendations, applying tenured expertise, and delivering quality results.
Aligning with Client Goals & Understanding Research Objectives
Our work begins by deeply understanding our clients’ current needs, challenges, and research objectives. Whether a client is in the initial stages of exploring new markets or looking to optimize existing operations, our team must approach each engagement with a clear understanding of where the client stands and where they want to go. By establishing a strong partnership from the outset, we collaborate to form a research framework, ensuring that the project is relevant and tailored to their specific business question. This might mean working with the client’s internal teams, leveraging existing data sources, or introducing new methodologies that align with their current practices. Our service model is flexible; from design to analysis, we can support when and where it is needed most.
Scoping Feasibility & Offering Custom Recommendations
In this early research phase, our team consults with clients to define project specifications in a way that aligns with Dynata’s current capabilities and resources. Our robust and vetted B2C, B2B, and healthcare panels are highly sought after, as this internal asset contains validated and highly engaged respondents. By having high-quality, pre-profiled data, our team can creatively target audiences efficiently and effectively. This saves time and money for our clients. Additionally, transparency on both sides is so important, as this phase sets realistic expectations and ensures that the research is both achievable and aligned. By partnering closely with the client, our Dynata Team can tailor solutions to meet the client’s immediate needs while also positioning them for success in future research efforts.
Applying Tenured Expertise & Delivering Quality Results
Our tenured team of project managers and research experts apply their expertise, knowledge, and ongoing support throughout the engagement. This could mean providing additional guidance in areas where the client lacks experience or serving as an extension of their team during times of capacity constraints.
Furthermore, delivering results is not just providing data; it is about ensuring that project metrics are communicated clearly and effectively, empowering the client to make informed decisions. The goal is for the client to not only understand this research process but also to be confident & fully equipped to leverage the data.
In conclusion, the ability to transform data into actionable insights is a significant differentiator. Through a strategic approach rooted in understanding client goals, Dynata positions itself as a thought partner. Our research expertise and commitment to quality ensure that these deliverables are more than data points but serve as catalysts for meaningful change.