Leverage Dynata’s exclusive first-party survey data to create and activate precise, high-performing audience segments that drive results. With over 70 million consumer panelists globally, our data empowers you to easily turn survey research and consumer insights into advertising audiences.
Benefits:
- Accurate Segment Composition: Leverage your new or existing market research to create audiences tailored to your segment’s attitudes and preferences. Those audiences are seamlessly passed to 400+ media partners for campaign targeting.
- Quality Data: Leverage the industry’s highest quality data sourced from our 70 million global panelists. Our respondent data comes directly from real consumers answering market research questions, ensuring both accuracy and compliance. With a first-party, consented data approach, we prioritize privacy and transparency while delivering high-fidelity insights you can trust.
- Speed to Market: We also offer off-the-shelf audiences ready for immediate activation so you can launch campaigns faster. Access Dynata’s seasonally relevant, cost-effective, pre-built audiences in your DSP/DMP. Our audiences are built using first-party data accurately representing consumers attitudes, brand preferences, and purchase behaviors and deliver stronger fidelity than alternatives.
