In today’s competitive market, understanding the “why” behind consumer behavior and attitudes is essential. To meet this need, Dynata has launched Quali-Quant AI, a groundbreaking generative AI research tool. Designed to extract deeper, richer data from your most valuable and hyper-targeted audiences, Quali-Quant AI sets a new standard in research by replicating natural human conversations when asking open-ended survey questions, delivering the power of both qualitative and quantitative data at the scale of online research.
Revolutionize Your Survey Responses
By replicating natural human conversations, Quali-Quant AI encourages participants to share more thoughtful, considered feedback, providing a deeper understanding of their behavior and attitudes. Respondents also feel more at ease and willing to share more details. This leads to a lush wealth of data, enabling discovery of hidden gems and extraction of high-impact insights in no time.
Quali-Quant AI can benefit your market research by:
- Engaging More Deeply and Naturally: Respondents interact more genuinely, resulting in richer data.
- Unearthing Thoughtful Feedback: Higher-quality responses offer more valuable insights.
- Revealing the “Why”: Understand the underlying reasons behind consumer actions and opinions.
The Power of Combining Qual & Quant
Quali-Quant AI blends the best of qualitative and quantitative research methods, helping you cut out the guesswork and really understand the “who, what, why, and how” behind consumer behaviors, preferences, and attitudes. By using this all-in-one approach you get deeper, broader insights quickly, without skimping on quality, so you can make smarter, more informed decisions.
How Quali-Quant AI Works
Quality
Quali-Quant AI leverages Dynata’s award-winning QualityScore technology to ensure top-notch, reliable responses. QualityScore uses a proprietary AI model to identify patterns of behavior that suggest poor quality data related to fraud or low attentiveness, removing and replacing fraudulent and low-quality respondents in real-time.
Ease of Use
Powered by the integration of Nexxt Intelligence’s inca (‘inquisitive natural conversation agent’) SmartProbe API, Quali-Quant AI integrates seamlessly with Dynata’s quality audience data and expert research operations. It’s fully compatible with platforms like Decipher and Cmix, with more integrations on the way.
Delivery Speed
With real-time availability of data files, human-validated auto-translations in under 24 hours, and auto-coded data tables showcasing themes and frequencies available in under 48 hours, Quali-Quant AI ensures rapid delivery without compromising quality.
Cost-Effectiveness
Quali-Quant AI costs less than traditional qualitative data collection methods, and volume discounts are available. Auto-translations and thematic coding are priced separately, allowing for affordable customization.
Global Reach
Available in all markets, including the Americas, Europe, Middle East, Africa, and Asia Pacific, Quali-Quant AI supports 28 languages, ensuring inclusivity and broad reach.
What You Get with Quali-Quant AI
- Access to a private sandbox environment for experimentation and fine-tuning of our AI model to optimize AI question probing
- Dynata’s library of tried-and-trusted AI question plug-in templates
- Human-validated auto-translations of AI open-end Q&A responses
- Human-validated, AI-enabled thematic coding of concatenated open-end Q&A response categories and frequency tables
- Responses delivered in a single columnar data file, ensuring simplicity and ease of use
Unmatched Results
Unlock the full potential of your research with Quali-Quant AI. So far we’ve seen:
- 99% respondent engagement on surveys with Quali-Quant AI
- 5% more time spent answering open-end questions, indicating more thoughtful answers
- 2.8x greater word count vs. traditional open-ends, reflecting more considered responses
- 2.4x more likely to explain behavior, leading to more actionable recommendations
Dynata’s Quali-Quant AI represents the future of survey research. It combines speed, depth, quality and scale to provide unparalleled data, enabling you to understand your audience better, faster, and more effectively than ever before.
Contact Dynata today to explore how Quali-Quant AI can help you make smarter, data-driven decisions.