March 2026
Why Audience Activation Fails without Collaboration, and How Marketers Can Close the Gap
At a Glance Marketing and data collaboration is often discussed as a downstream problem, something to fix during activation, execution,…
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February 2025
Unlocking the Power of Attitudinal Data: An Underused Direct Approach to Audience Targeting
Published: 2/06/2025 Sandy Streim Senior Business Development Director, Dynata Audience targeting has become the cornerstone of effective marketing campaigns across…
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June 2019
Are Consumers More Receptive to Advertising Based on the OTT Device They Use?
By: Dan Robbins Head of Ad & Programming Research, Roku As TV consumption continues to shift toward video streamed over-the-top…
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